Category Archives: Australian Advertising Industry

Every year in Australia, billions of dollars are spent on advertising. This is across a range of media, which includes television (free-to-air and pay TV), newspapers, internet, magazines, radio, outdoor, and cinema. According to the Australian Financial Review, it was estimated that $11 billion were spent on advertising costs in 2009, in Australia. It was further estimated that in 2010, that figure would increase to $12.5 billion. This raises a number of questions, and one in particular: who is spending so much money on advertising? Continue reading →