Author Archives: Johanna Follett
List of Brisbane Newspapers and Advertising Rates
This table lists newspapers that target readers living in Brisbane, Queensland. Included in the table are links to online versions of the newspapers, links to advertising information, as well as links to advertising rates cards in .pdf format, which can … Continue reading
8 Factors that Determine Newspaper Advertising Costs
Calculating and comparing newspaper advertising costs can quickly get complicated. Once you’ve tracked down a newspaper advertising rates card, you’re then faced with the delightful challenge of making sense of it all. There’s no “one size fits all” to make … Continue reading
A Vital Investment – Advertising Costs
In my last post I discussed how big business dominate the Australian advertising arena, and just how much they are prepared to spend on advertising costs. The 45 biggest spending businesses collectively racked up roughly $2.4 to $2.6 billion in … Continue reading
Big Players in Australia’s Multi-Billion Dollar Advertising Industry
Every year in Australia, billions of dollars are spent on advertising. This is across a range of media, which includes television (free-to-air and pay TV), newspapers, internet, magazines, radio, outdoor, and cinema. According to the Australian Financial Review, it was estimated that $11 billion were spent on advertising costs in 2009, in Australia. It was further estimated that in 2010, that figure would increase to $12.5 billion. This raises a number of questions, and one in particular: who is spending so much money on advertising? Continue reading
Brand New Website for Online Advertising Australia
Hello and welcome to the new home of Online Advertising Australia! This is our very first blog post – but just a teeny weeny one to get the ball rolling. Check back soon for more posts!
