In a nutshell, this website is here to help small businesses in Australia, save on advertising costs. Advertising can be a powerful tool for any business, but the costs and lack of information about advertising costs, can prevent small business from competing with big business in main stream media.
Often only ‘the rich’ can afford the traditional forms of advertising, which means the rich get richer, while small business struggle to get their message to the masses. Many small businesses simply can’t afford to enter the arena of those ‘elite’ advertising mediums, such as television.
Effective marketing and advertising are key to business success, but for many small businesses, the cost is either beyond their budget, or simply unknown.
That’s where this website comes in.
Our aim at Online Advertising Australia is to provide information and up-to-date research on advertising costs in Australia, that will allow small businesses to make well-informed decisions about how they invest in advertising. Choosing the right advertising medium depends on a number of factors, with cost often being the deciding factor.
Online advertising can provide a cost-effective alternative to traditional forms of advertising, and allow small businesses to reach the masses – without breaking the bank. Online advertising can be conducted in a multitude of different ways, from using paid advertising networks or free social networks, to using techniques that leverage Google traffic, to name a few.
Advertising in any form depends on a) the individual business, b) who they want to reach, and c) why they want to reach them. There are many more factors to be considered when weighing up the best form of advertising, and these will be different for each business.
That’s why we want to provide you with objective resources to help you decide which type of advertising is best for your business. Finding the best fit means your advertising dollar will go further, which means savings for your business.
We’ve just started here on our website, so we hope you’ll stay tuned as we add new resources. I’m looking forward to learning more about the issues small businesses face, when it comes to advertising.
When advertising online, it often pays to have a website that you can direct potential customers to. Your business website plays an integral role in converting traffic from your online advertising efforts. If you need a new or refreshed business website – we can help! At Online Advertising Australia we specialise in web development and are currently developing our own brand new site that is dedicated to providing WordPress web development services.
You may wonder, “Why WordPress?” “Isn’t that just for blogs?” Far from it! Although WordPress has become synonymous with blogs, and indeed began as blog software, today it has evolved into a comprehensive web content management system for just about any kind of website – including business websites. WordPress is extremely flexible and extendable – with new capabilities being added all the time. It provides a solid platform to build your website on, and allows you to easily update the content of your website whenever you wish.
That’s just some of the reasons why we specialise exclusively in WordPress web development. For WordPress web development services, please visit our brand new website at: netduet.com.au.
~ Johanna Follett
Online Advertising Australia
